Downloading tv shows via itunes

I suspect I will write more on this later or another day since I am about to play in my weekly card game, but two pieces of news have crossed my desk and computer screen that I deem worthy enough to link without elaborate description.

Gaining the A+ for outside the box marketing tactics, one television network continues to embrace the idea of the Internet medium to drum up interest in various programming: ABC offers a million free downloads. As I have previously mentioned, the genius of this particular strategy is that ABC (or any network for that matter) can tell exactly what and where (and probably a host of other things) the demographic of a particular show hits. The advertising benefits, to say the least, are infinitesimal.

The second link also gets an A for marketing tactics, and at least it follow's ABC by a few months rather than a few years. Our beloved national broadcasting company has decided also to stream its shows online: NBC streams shows a day after they air. For similar reasons as explained above, the advertising and marketing potential exceeds anything ever previously imagined by regular broadcasting.

Tags: streaming television, digital media, nbc, abc