Saturday, January 27, 2007

NBC 2-minute rewind - worthless

As I have discussed on numerous occasions in this blog, the growth and availability of television and other digital media downloading is staggeringly high. In response to piracy concerns, the networks have begun putting some of their shows online. I'm sure the reasons they put some and not all have to do with negotiations gone bad or in the works, but why focus your efforts just on your new shows and not all of them?

For example, Smallville is the only CW show that isn't on their full episode website (which doesn't work half the time anyway); as such, a rational person may still turn to a torrent to watch an episode he or she missed. The same goes for the Office or Medium on NBC's Rewind, to name two on NBC's network. Even Fox has turned to putting their shows online through MySpace (leaving out, of course, The Simpsons).

To deter piracy more effectively (setting aside the fair use argument for the moment), these networks need to get on the ball and push for all of their current shows to be on their respective official websites (for some period of time, either a month or a whole season). I'm not sure why this concept is so difficult to understand.

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